Ecommerce SEO

SEO for Ecommerce Websites

It has never been more difficult to stand out among the competition when selling products online. Your website has to be optimized for your target shopping-oriented keywords in order to have a fighting chance in the ecommerce market today. That’s where ecommerce SEO comes in!

Ecommerce SEO is the practice of optimizing an online store to increase its visibility and traffic by improving the site’s organic rankings.

You can earn a higher placement on search result pages (SERP) with the help of an ecommerce SEO strategy, which usually includes strategic keyword selection, proper site architecture and product optimization, and adding relevant and optimized content to your ecommerce website.

Our ecommerce SEO experts have decades of experience in the field of search engine optimization, and have helped hundreds of websites obtain higher search engine rankings.

Ecommerce SEO Services

Our team is comprised of ecommerce SEO experts who will examine everything from your website architecture and product categorizations to your on-page SEO elements, URL structures and product description. We’ll provide custom recommendations based on your business, niche, and goals.

Our SEO packages for ecommerce websites are tailored for the specific needs of online stores, but a typical ecommerce SEO package usually includes:

Ecommerce Keyword Research

We’ll research the best keywords for your business, based on what your customers are searching and how your relevant content will rank on search engines. This is a critical step for ecommerce SEO!

Category & Subcategory Pages Optimization

We will optimize your category and subcategory pages to their full potential and ensure that they follow Google’s SEO Best Practices for ecommerce sites.

SEO Competitive Analysis

We will research your competitors to better understand their SEO strategies, keyword selections, site architecture and content and will use those insights to your advantage.

Product Pages Optimization

We will ensure that your product pages are well optimized and contain keyword-relevant and unique descriptions. In addition, we will work with you to implement product and review schema markups to get rich snippets in Google Search Results.

SEO Audit for Ecommerce

An SEO audit is an integral part of any ecommerce SEO strategy. As part of our full SEO package, we’ll run an SEO audit on your ecommerce website and provide you with an audit report outlining any SEO issues that could hinder your rankings, as well as potential opportunities to help improve your search engine ranking.

Internal Linking Optimization

We will develop an internal linking structure for your shopping cart to interconnect relevant pages strategically based on their theme and keyword relevance.

Ecommerce Site Architecture Analysis and Optimization

Our team will optimize your site architecture based on important category and subcategory pages in order to drive traffic and links to the right places.

Content Optimization

Your website content needs to be relevant (for your keywords and products) and well written. It should also be optimized to satisfy users whether their query is shopping-oriented or research-oriented. We’ll help ensure you have high-quality, informative content to drive more traffic to your site.

At SEO Pioneers, we work with the following CMS platforms and ecommerce providers: 

  • Shopify
  • Magento
  • BigCommerce
  • WooCommerce
  • Volusion
  • WordPress

In addition to our full SEO package for ecommerce, we offer the following specialized ecommerce SEO services to help improve your organic visibility to drive more traffic, leads, and sales to your online store.

Technical SEO for Ecommerce

Technical ecommerce SEO goes beyond on-page and content optimization, and involves more technical aspects of search engine optimization such as crawlability and indexing, page performance and page experience, Core Web Vitals, faceted navigation, paginations, canonicals, redirects, structured data and more.

On-page SEO for Ecommerce Sites

We can develop an ecommerce SEO strategy for your online store, and provide you with specific on-page recommendations for your key landing pages –including category, subcategory, and product detail pages as well informational pages such as shopping guides and blog articles. We’ll help ensure your ecommerce website is optimized to its full potential, that it complies with SEO best practices and has high-quality content to drive relevant and qualified traffic to your site.

By increasing your search engine performance, you will boost your overall visibility and credibility. Ideally, it will also lead to improved website traffic and sales! 

The Value of Ecommerce SEO

Can consumers find your business online? If you aren’t sure, or if it takes too long to click through search pages to find your website, then you definitely need to invest in Ecommerce SEO to improve your site visibility and traffic.

The digital market is constantly changing and search engine optimization is only becoming more important. It’s no longer enough for businesses to rely solely on basic on-page optimization and traditional SEO. You have to have a comprehensive ecommerce SEO strategy to keep up with the shift of online shopping. 

With the help of Ecommerce SEO, you can ensure that you are top of mind for consumers who are searching for the products you offer. It will help you grow organic traffic to increase your revenue. We can work with you to maximize the value SEO offers your ecommerce business.