Make sure that visitors in your region can find your website with our Local SEO services. If you offer products or services inside a particular neighborhood, city or state, it’s important to draw in those customers from your community who are looking for what it is you have to offer. SEO can be an essential tool for any business, but this is especially true for local companies now that Internet searches have replaced flipping through the yellow pages to locate a business. Local businesses, such as medical professionals and restaurants, need to utilize the power of local SEO so that they will appear in search results when a potential customer is searching for the right keywords in their region. Local SEO means that your website is optimized so that searching Google or other search engines with industry-related and region-related keywords will bring up your website.
In local SEO, the keywords that we target are comprised of a broad search phrase and a reference to your specific geographic area, such as your state or city. This is a particularly cost-effective type of online marketing for those smaller businesses that are looking to specifically target search engine users in their area. Make sure that you are the business they select. Local SEO will help you improve your rankings at a faster pace than for broader national campaigns. As a certified Local Search expert, SEO Pioneers can assist you in achieving the online counterpart of prime real estate in your area’s busiest neighborhood. Our local SEO services will be designed to fit your company’s specific needs and challenges. However, all of our local SEO packages include the following:
Local SEO for your Website
Proximity and relevance are the keys to local search. Optimizing your website for local queries involves a specific formula (Keyword + Location). Thus, your site will be optimized for geo-targeted phrases that merge relevant and broad keywords (such as “cosmetic surgery”) with a location modifier related to the area you wish to target (such as Los Angeles or Beverly Hills). This will help your website compete well in both local and general web searches.
Local Business Listing – Profile Creation & Optimization
As another step in our local search optimization process, we will make sure that your business listings in Google My Business, Yahoo! Local and Bing Places for Business are claimed and optimized. This will help your business to show up in the local search results for your particular industry in that region as well as making sure that address, contact info, and other details are up-to-date.
Local Directory Submission
SEO Pioneers will make sure that your business is submitted to local directories. These may include Yelp, online yellow pages, and other industry-related and local directories.
Review Strategy
These days, online reviews are often a bigger factor in consumer decisions than advertisements. Customer review sites have ridden the social networking wave to become both trusted resources and online communities utilized by millions of consumers. Participating in such communities and making sure your company profile is up-to-date is an essential step in local SEO marketing. Our team will research to create a review strategy designed to meet your business’ need for strong positive reviews.
Citation
One of the most influential ranking factors for local businesses is Citations. Whenever a local business is mentioned online, with or without a link, that is a citation. In order to obtain citations and augment your company’s local SEO efforts, we will increase online mentions of your website on the web. To that end, we will try to obtain online mentions that include references to your website and/or company.
Reputation Monitoring
These days, review sites and blogs are often a customer’s first source of information about a business they’re interested in. Complaints and negative reviews can sometimes have very damaging consequences for your business. Our online reputation management service will keep track of internet mentions of your business and what people are saying. We will report negative mentions to you so that you can respond in a timely manner and hopefully resolve the issues that have cropped up.