PPC Management
PPC (pay-per-click) advertising, also known as CPC (cost-per-click), is unique among Internet marketing tactics in that it can provide instant results. Climbing the organic search engine rankings takes time, but a relevant query and a high enough bid and quality score can land your keyword-based ad on the first page of search engines, either above or alongside the organic listings. The challenge, of course, is that each click costs you, and the number of keywords involved in a PPC campaign can stretch into the thousands. Getting the most out of a limited PPC marketing budget requires meticulous campaign management along with comprehensive monitoring and analysis.
Through our PPC campaign management services, we will help you achieve better ad placement with a high quality score, and we will find the lower-cost keywords that provide the best click-through and conversion rates. We'll bring your PPC advertising to a new level of prominence and profitability.
SEO Pioneers' Pay-Per-Click Management service includes keyword research, campaign design, landing page selection, copywriting, activity/conversion tracking, as well as keyword optimization. Based on your needs, we can either design a new PPC campaign or evaluate and improve an existing campaign; it is our goal to maximize your PPC budget. We start with the basic keyword research, campaign design and then proceed with ad copy writing and optimization, landing page testing and optimization, followed by monitoring, testing and reporting. To ensure optimal performance, our PPC management service is an ongoing program, including but not limited to the following:
- Keyword Research
- Campaign Configuration
- Landing Page Optimization
- PPC Ad Copywriting
- Campaign Monitoring, Testing, and Optimization
